Sell business growth,
not marketing tools
not marketing tools
Learn how to diagnose the businesses of your clients as a whole. Get more leverage for your marketing expertise, achieve bigger results, and earn more.
Join the course Agency owners often run into one of these problems:
- Doing useless workClients ask for solutions that won't work.
You have to either turn them down and lose half of incoming clients.
Or you agree, and then do things that don't bring any real benefit for the client. - Low marginsAgency business does not scale well. You depend a lot on key employees, the sales process often takes months.
Marketing tools are a commodity. You compete in a red ocean where everybody sells the same thing for cheap.
Even if you have a big team and a lot of revenue, you don't earn that much profit. - Clients don't talk strategyClients don't talk about their high-level business goals, their strategy and the real problem in their business.
Clients don't show any high-level metrics of their business.
It's hard to reach the decision maker.
It's not about marketing anymore
Your clients ask you for marketing.
But the real problem in their business is often somewhere else:
But the real problem in their business is often somewhere else:
-
Product valuethe product sucks, there's no sales -
Sales processleaky funnel, client loses leads you acquire -
Unit economicsyour clients scale losses, not profits -
Management and executionthe client does not do what you planned with them
... and it prevents them from using your marketing services to full potential.
If you want to help your clients grow, you have to look not only at marketing, but at their business as a whole
You want to look for the most important problem in the company that prevents them from growing x10, becoming a unicorn, or achieving their most ambitious goals.
You diagnose your client's business as a whole, find the bottleneck in their business, and help them fix it.
Here's how it works:
You diagnose your client's business as a whole, find the bottleneck in their business, and help them fix it.
Here's how it works:
You find the bottleneck in your client's business and help the client come up with a plan for fixing it.
The client implements the plan.
If you can help them with your marketing services somewhere down this road, you do this for an additional fee.
If you can help them with your marketing services somewhere down this road, you do this for an additional fee.
You get feedback, see what works and what doesn't, fix this bottleneck, and move on to the next one.
Enroll the "Sell Business Growth, Not Marketing Tools" course
The course is designed to help you learn how to find a bottleneck in your client's business, focus on it, and sell your clients high-level business results, not just marketing tools.
How to stop doing useless work for your client, avoid turning down incoming leads, increase your agency's margin, and speak to your clients about their strategic business goals with confidence.
Sometimes marketing doesn't work because there's another, more significant problem in a business:
- in product value (the product sucks, there's no sales),
- in sales (leaky funnel, client loses leads),
- in economics (cash gap, low margin),
- in management and execution (the client does not perform as planned).
If you want to grow your clients' businesses, you need to focus.
Every business at any moment in time has one limitation, one problem to solve, one thing to do to make it grow 10 times faster.
If you want to:
- use your marketing services to full potential,
- become your client's strategic partner,
- help them reach higher growth rates, bigger sales volumes and profits,
... you want to know what's the bottleneck in their business.
- in product value (the product sucks, there's no sales),
- in sales (leaky funnel, client loses leads),
- in economics (cash gap, low margin),
- in management and execution (the client does not perform as planned).
If you want to grow your clients' businesses, you need to focus.
Every business at any moment in time has one limitation, one problem to solve, one thing to do to make it grow 10 times faster.
If you want to:
- use your marketing services to full potential,
- become your client's strategic partner,
- help them reach higher growth rates, bigger sales volumes and profits,
... you want to know what's the bottleneck in their business.
There are 4 ways to find the bottleneck for business growth:
Different ways to find a bottleneck work better in different situations.
In this course, I go over each of these 4 approaches explaining how and when do you use it to get to the bottleneck as quick as possible.
If you diagnose the bottleneck in your client's business, you know what exactly they need to do in order to reach their goals. This way you come up with a plan that helps them fix the bottleneck and lets you use your marketing services to their full potential down the road.
You bring more value to your client and earn more money for that.
- Stretch & fix. Speed up the company and find where it breaks
- Unfinished work. Find where unfinished work accumulates
- Current Reality Tree. Analyze the relationships between problems and look for the root cause of all of them
- Growth strategy templates
Different ways to find a bottleneck work better in different situations.
In this course, I go over each of these 4 approaches explaining how and when do you use it to get to the bottleneck as quick as possible.
If you diagnose the bottleneck in your client's business, you know what exactly they need to do in order to reach their goals. This way you come up with a plan that helps them fix the bottleneck and lets you use your marketing services to their full potential down the road.
You bring more value to your client and earn more money for that.
The Traction Map framework describes the shortest path from an idea to a scalable business. It is useful to diagnose and come up with a growth strategy for startups and early-stage businesses.
It helps focus the limited resources of your client's startup on the things that will lead them to a scalable business the fastest.
The main idea of the Traction Map framework is: "sell first, build later".
If you want to build a scalable business, you need two things:
It helps focus the limited resources of your client's startup on the things that will lead them to a scalable business the fastest.
The main idea of the Traction Map framework is: "sell first, build later".
If you want to build a scalable business, you need two things:
- Find what product people are ready to pay for.
- Find sales channels with profitable economics.
About the author
Eugene Kalinin
Course author, CEO @ Growth Tracking School
Hi, I'm Eugene Kalinin, the creator of this course and founder of the Growth Tracking School.
For more than ten years, I have been helping startups and established companies kickstart their businesses, identify and overcome bottlenecks, fine-tune their business models, and develop and implement strategies.
I have worked with more than 1,000 companies, both startups and established businesses. I know what the journey from an idea to a unicorn looks like.
Thousands of agency owners, business consultants, coaches, entrepreneurs, and investors use my methodology in their daily practice to quickly achieve ambitious business goals.
For more than ten years, I have been helping startups and established companies kickstart their businesses, identify and overcome bottlenecks, fine-tune their business models, and develop and implement strategies.
I have worked with more than 1,000 companies, both startups and established businesses. I know what the journey from an idea to a unicorn looks like.
Thousands of agency owners, business consultants, coaches, entrepreneurs, and investors use my methodology in their daily practice to quickly achieve ambitious business goals.
The course will help you:
- Get a new perspective on your clients.Start to see symptoms in their businesses and discuss them.
Stop being pissed off about things that used to piss you off about the clients.***** - Gain confidence in negotiations. Become a strategic partner to your client.Feel more confident in negotiations because you know exactly what your client needs to reach their business objectives.
Start to act like a strategic partner, not a minor contractor. Consider yourself not only a craftsman with several marketing tools but also a problem-solver who can fix anybody's business. - Bring your clients more value. Achieve bigger goals with your marketing expertise.Bring your clients more growth rate, more revenue and profit because you're focused on the bottleneck in their business.
Reach a bigger leverage for your marketing services. Use your marketing services to full potential. Achieve bigger results with your clients. - Improve your reputation. Sell more.End up with more successful projects and happier clients, get more new clients from referral.
Reframe the leads that you would have otherwise turned down. Get a better deal flow and increase the sales volume having the same marketing expenses. Start selling your services with a significantly higher hourly rate.
Course reviews
My clients always endorse me for the questions I ask them. This is how I bring them value and how I earn as much as I do right now.
So I came to the course to learn how to ask better questions.
As a result of the course, I helped one of my clients, a company with a yearly turnover of $60 mln., to reduce losses in the sales funnel from 70% to 5%.
So I came to the course to learn how to ask better questions.
As a result of the course, I helped one of my clients, a company with a yearly turnover of $60 mln., to reduce losses in the sales funnel from 70% to 5%.
I spent almost 15 years working in digital marketing field. Several years ago, I changed my direction to product development, and now I'm working as a product consultant for several companies.
I wanted to improve my skills to offer higher hourly rate on the first diagnostic session with the client. That's why I enrolled the course.
Now I have got more leads during the course than I had planned and I'm feeling more confident offering bigger hourly rates to my new clients.
This course helped me improve a lot.
I wanted to improve my skills to offer higher hourly rate on the first diagnostic session with the client. That's why I enrolled the course.
Now I have got more leads during the course than I had planned and I'm feeling more confident offering bigger hourly rates to my new clients.
This course helped me improve a lot.
I came to the course to improve my knowledge on business diagnostics.
It is important for me to not only provide my consultancy regarding the market entry, but also to see if startup's founder themselves is ready to grow and enter the market. It's important for me not to waste my time with people that are not capable to do that.
First of all, I learned how to properly filter out founders with a good skill set.
My first goal was to learn how to listen to the team, to understand their problems, their focus, deeper than just to sell them my strategy and my vision.
From consultant's point of view, I have a lot of strategies in mind and I have my own vision and my own opinion on their problem.
There is one biggest problem of all consultants all over the globe. Even if they create the best strategy, it is often just a paper without a soul, without any acceptance and any participation of their client's team.
And if the client is not involved, they won't buy it. I mean, even if they pay for it, whey won't perform it properly, because they don't understand it.
I have a white board in my office with small stickers. One of the stickers says: "shut up and listen".
Because even if you're a really experienced consultant with a lot of strategies, you need to listen first. Maybe the core problem is not the strategy, but the mindset of the founder or something else. So shut up and listen. That's the cool thing.
During the course I have already closed 2 deals for about $700/hr for teams working on their global expansion for Latin America and for Indian market.
And I like it so much because I can implement it to any type of the business in any industry and stage of development.
It is important for me to not only provide my consultancy regarding the market entry, but also to see if startup's founder themselves is ready to grow and enter the market. It's important for me not to waste my time with people that are not capable to do that.
First of all, I learned how to properly filter out founders with a good skill set.
My first goal was to learn how to listen to the team, to understand their problems, their focus, deeper than just to sell them my strategy and my vision.
From consultant's point of view, I have a lot of strategies in mind and I have my own vision and my own opinion on their problem.
There is one biggest problem of all consultants all over the globe. Even if they create the best strategy, it is often just a paper without a soul, without any acceptance and any participation of their client's team.
And if the client is not involved, they won't buy it. I mean, even if they pay for it, whey won't perform it properly, because they don't understand it.
I have a white board in my office with small stickers. One of the stickers says: "shut up and listen".
Because even if you're a really experienced consultant with a lot of strategies, you need to listen first. Maybe the core problem is not the strategy, but the mindset of the founder or something else. So shut up and listen. That's the cool thing.
During the course I have already closed 2 deals for about $700/hr for teams working on their global expansion for Latin America and for Indian market.
And I like it so much because I can implement it to any type of the business in any industry and stage of development.
Many of my clients were very bad at implementing the marketing tools that I recommend for them and that we discussed.
More often than not, clients' problems stem from the fact that they have difficulty prioritizing different tools. It's hard to choose the right hypothesis that's most appropriate for their business, for their product.
When I learned about this course, I realized that it could be the kind of tool that would help me solve these problems correctly.
That is, to prioritize hypotheses, to focus on the right tasks, to focus on the right stages, the different stages of product development.
I signed two new contracts during the course. One of my clients has already attracted 20% more clients than usual, even though August is generally considered a very bad month for his business.
At this point I've managed to increase my hourly rate by 40% for new clients.
More often than not, clients' problems stem from the fact that they have difficulty prioritizing different tools. It's hard to choose the right hypothesis that's most appropriate for their business, for their product.
When I learned about this course, I realized that it could be the kind of tool that would help me solve these problems correctly.
That is, to prioritize hypotheses, to focus on the right tasks, to focus on the right stages, the different stages of product development.
I signed two new contracts during the course. One of my clients has already attracted 20% more clients than usual, even though August is generally considered a very bad month for his business.
At this point I've managed to increase my hourly rate by 40% for new clients.
I'm an IT guy, I've been the founder and director of a digital agency for 21 years.
I went to a couple of webinars of Eugene. I started to apply right away these tools that he had taught for free and I saw that it worked.
That's why I did not hesitate when the course batch opened, I immediately wanted to join.
The course helped me increase my hourly rate from $100/hr to $700/hr.
I liked everything. The course is fundamental, interesting, and very, very helpful.
I went to a couple of webinars of Eugene. I started to apply right away these tools that he had taught for free and I saw that it worked.
That's why I did not hesitate when the course batch opened, I immediately wanted to join.
The course helped me increase my hourly rate from $100/hr to $700/hr.
I liked everything. The course is fundamental, interesting, and very, very helpful.
Enroll the "Sell Business Growth, Not Marketing Tools" course
You will learn how to:
The course will help you:
- locate the bottleneck in your clients' businesses,
- work on the growth of your client's business as well as on their marketing objectives,
- stop acting like a minor contractor and become a strategic partner of your clients.
The course will help you:
- get a bigger leverage for your marketing services,
- bring your clients more value and increase hourly rate for your services,
- grow several times in your personal income.