5 tips on business growth during recession

In my opinion, there are 2 ways to grow your business:

• burn a lot of money
• improve efficiency

Looks like you won’t have lots of money to burn in the coming years. Here are 5 quick tips for your business to grow efficiently.


1/ Value is the king

Try to focus on your product value. 

• Who’s your ideal customer? 
• Are you selling to these ideal customers or to anyone?
• What value do they expect out of your product?
• Are they really getting this value? How do you control it?

This last question is the key.


2/ Control your unit economics

Keep track of the amount of money you earn on each customer/sale. 
If you want to grow, you want to be profitable.

• Can you make your economics profitable by slowing down growth?
• Can you boost growth by starting to lose on each customer, but only within the limits defined by available cash reserves?
• Can you control this process?

3/ Avoid inflated valuations

Raise if you can, but don’t chase too big valuations. 

As the recession progresses, valuations may drop, your growth rate may also decrease, and you may be forced to do a down round.

You don’t want it.


4/ Focus

Every business at every moment in time has exactly one main limitation that limits its ability to grow.

To grow, you need to focus on this limitation, overcome it, and move on to the next one.


The most successful companies are created during recessions.

If you can grow during tough times, you’ll burst when they’re over.

1. Make sure your customers get the value they want
2. Control your unit economics
3. Avoid inflated valuations
4. Focus on what’s important