I initially got into Growth Tracking to overcome the cash gap. We came with no money at all, and it was a difficult time for me and my team. I am an introvert and I got really nervous before the diagnostic session. Eugene struct me with his expertise, he instantly recognized our weak spots and problems with scaling. It took him 10 minutes to calculate our sales funnel, break our goals down into a plan and showed me the path that would let us out of the cash gap. Our core constraint was the conversion at the end of the funnel, so we calculated a goal for this metric and started working on it.
The second request I had was the sales funnel, I wanted to make the sales process smooth and repeatable, and start testing hypotheses. I thought that if we find a way to sell and start scaling, we will overcome our core constraint.
After the first week, we reached our conversion goal, but not the goal for the number of sales. On the second week we tried to scale our improved conversion. We have never grown that fast. Eugene quickly diagnosed upcoming constraints, we started hiring people beforehand.
In 2 months, we have closed the cash gap, and in the next month we saw our first profit. Currently I'm considering expansion to the foreign markets.
We've learned how to "stretch", break down and fix the company using hypotheses. For example, we had 3 entry lesson managers and it wasn't enough. Eugene helped us define a portrait of that person, and where we were most likely to find them. We tested this hypothesis and, actually, started finding them. I quickly realized that I need to look at my problems from different angle, and not to forget the main goal.
It is amazing how every sprint multiplies my goals. For example, we met with Eugene yesterday, diagnosed the core constraint. I said it was one thing, and he said it was something different. He asked me a few questions and I realized he was right. I don't know how he does it without even working at my company!
I like the way Eugene gets in your head and shows you how to think. You can set an 10x goal, and it is real! This is when something inside of me switched.
When I was a student I knew that working with a tutor doesn't guarantee that you'd pass the tests. Because the most important thing is what you do yourself. Eugene brought me out of this "cash gap" situation, and I helped Boss Kids overcome it. Eugene rewires your brain like a psychologist. He doesn't let you get lost in operations but also doesn't hook you on Growth Tracking. The most important thing is what happens to you and your personal growth. It's not business that is growing, it's you, the founder and CEO.