What is Growth Tracking?

Growth Tracking helps find the bottleneck for business growth, focus on it, and overcome it in order to accelerate the company's growth rate.

Eugene Kalinin

Founder of the Growth Tracking School

About Growth Tracking

Any business is a system. As with any system, a business has one main bottleneck that determines the product of the entire system as a whole.

Overcoming bottlenecks is a key element of the Growth Tracking methodology.

Growth Tracking helps a business grow faster by focusing on one main problem and quickly testing hypotheses to solve it.

You find one problem that slows everything else down. You assign one task that must be completed in order to solve this problem. You work solely on this specific task and skip working on others.

The speed of business growth depends on how accurately you identify the most important task and whether you manage to focus on it.

You can't reach positive unit economics. There is a cash gap.

The product doesn't sell well, and the revenue does not go up. It is unclear who the target customer is, to whom, and how to sell the product in order to grow.

All decisions are made by the founder or CEO; they are overwhelmed with work and have no time to focus on important things.

We hire a lot of staff, but we can't manage and onboard them properly. We experience a high staff turnover.

We waste most of the achievements due to mistakes: we lose leads and customers, and we do not have time to pursue all the opportunities.

We hire a lot of new employees, but it doesn't affect the revenue growth

We have a large, growing market and a lot of opportunities, but we fail to take them, either because we never get around to working on them or don't have enough resources, or because we do get to them but something goes wrong.

We understand what needs to be done, but the teams get stuck in day-to-day operations. The tasks do not turn into results.

Something's always broken in a business. We are constantly putting out fires.

We learned from our mistakes during our previous launches, as we first started developing the product and then started to look for someone who might have needed it.

We do not want to repeat that negative experience. Instead, we want to launch a new product or service so that it immediately resonates with the target market.

Types of problems

Growth Tracking helps an entrepreneur when:

A business is not growing

We can see the growth potential in our business, but we can't reach it

A business is growing too fast, we can't cope with the growth

We launch a new product and want it to skyrocket

What does a Growth Tracker do?

In the majority of cases, a Growth Tracker and an entrepreneur meet weekly. A week is enough to focus on a few growth hypotheses, run another diagnostic of the business, then focus and start working on the next hypotheses.

The Growth Tracker asks questions rather than imposing their goals and decisions in order to encourage the entrepreneur to develop their own goals and decisions while maintaining responsibility for the outcome.

The Growth Tracker structures the big picture in the entrepreneur's mind and shows them what their situation really is like. To do this, a Growth Tracker uses goals, a focus on the bottleneck, hypotheses testing, and weekly sprints as their tools.

The difference between Growth Tracking and coaching, therapy, and other helping professions is in this very framework: goals, the main limitation, hypotheses, sprints, and keeping the client responsible for their decisions.

After that, the Growth Tracker ensures that the client makes a decision on what to aim for, what to focus on, and what actions to take.

And then they give feedback on the results, which raises the entrepreneur's awareness regarding their movement towards the stated goals.

Founders build autonomous teams and escape operational routine

The company launches new products, enters new markets, grows in capitalization

The owners improve their leadership skills and achieve their goal: make a successful exit or go for an IPO, change the world, and become number 1 in the industry.

Client's results

As a result:

Early-stage startups use the Growth Tracking methodology to accelerate the transition from idea to revenue.

To do this, the Growth Tracker and the founder of the startup use the Traction Map framework and consistently go through all the stages: they look for the target market segment, determine product value, make first sales, and try to reach positive unit economics.

A more mature business uses Growth Tracking to grow faster.

The Growth Tracker helps the founder find the main limitation and focus the team on it. Gradually, they tackle larger limitations, which accelerates the growth of profit and revenue.

Growth tracker's results

Many entrepreneurs become Growth Trackers themselves. They help other businesses grow and bring working strategies and hacks to their company.

Business consultants, coaches and psychologists use the Growth Tracking methodology to bring more value to their clients: to find target customers, run high-quality diagnostics of business processes, and talk not only about the mental but also about the business.

As a result, retention and LTV increase, and they manage to get customers with a higher hourly rate.

Growth Tracking helps develop a fund or a startup studio: it improves the funnel of the teams, helps raise rounds, and helps find partners faster.

We will contact you when we set the dates for the next course.

Investors and funds use Growth Tracking to push portfolio companies toward the results they want: exit or the next round.

Success stories