Diagnostic session.
Diagnostics introduces the Growth Tracker to the client and their business or product, identifies their goals, helps find the main limitations, and helps form a strategy.

– Define goals, find the main problems and points of growth, form a business development strategy

– Show to the entrepreneur the strategic gap

– Help the entrepreneur form an action plan

- Sell them Growth Tracking as a service

Effective Weekly Meeting
You will discover how to focus the company on the most important thing.

You will formulate business goals, analyze growth limitations, brainstorm and rank growth hypotheses, and launch weekly sprints. As a result, your employees do less unnecessary work, produce more results, and achieve company's goals faster.

– Formulate goals, identify the main bottlenecks on the way to them and turn them into intermediate goals, form a funnel of goals (3 years – year – 3 months – month)

- Identify the bottleneck for the team to focus on

– Formulate growth hypotheses

– Break down hypotheses into weekly tasks, formulate measurable actions and results

– Give feedback on the weekly sprint, identify unfinished tasks and tasks that brought no result, draw conclusions from the results of the weekly sprint

Value proposition.
What exactly is product value, why is it important, and how can a Growth Tracker assist an entrepreneur in creating value for their customers?

A business is growing if it's creating a lot of value for its customers. That's why we have one of the first modules dedicated to value research.

– You will see in practice how to highlight and distinguish customer segments, notice situations when an entrepreneur created a product "for everyone"

- Learn to formulate the problem and highlight measurable losses to demonstrate the entrepreneur that he is misinterpreting the problem. For example, the client may carry no losses and therefore have no problem to solve.

- Learn to consider how your customer will benefit from working with you. Formulate a measurable benefit that your business creates, reevaluate the price of your solution

– Form hypotheses of customer segments and product value and assemble a customer interview script from them

Customers Interviews
How to talk to the customers to find out what they are willing to pay for?

– Prepare an interview script based on your growth hypotheses. You'll see how problem hypotheses turn into interview questions.

– You will learn to conduct a customer interview yourself

– You will analyze the results of an interview. Show the entrepreneur where he did not dig up the situation or the problem of their client deep enough.

- Understand how to analyze interview results and draw conclusions about how to improve the value proposition and customer segmentation

Solution Sales
A sales process where we determine what value a customer needs and sell them that exact value.

- Differentiate between qualified and unqualified leads. Show the entrepreneur that most of his pipeline are unqualified leads

– Learn to write a follow-up after a customer interview, give feedback on the follow up

Traction Map
Traction Map is a framework that shows the shortest route from an idea to a scalable business.

– Learn to describe the segments and channels that the team works with and diagnose the stages of development of segments and channels

– Notice situations when the team is not doing what is necessary for business growth in accordance with the Traction Map

Unit Economy
Learn how to calculate whether your company makes money on each customer, whether it is possible to scale the flow of sales, and whether some hypotheses are worth testing or should be abandoned immediately.

– Calculate the unit economics of your product, assess the financial effect of various hypotheses, determine the metric, that will give the maximum effect on business growth

– Quickly identify critical problems in the unit economics leading to the failure of the hypothesis or the business as a whole

Growth Tracking Process
How to build a Growth Tracker's personal growth strategy, how to work with an entrepreneur keeping him focused on growth and achieving ambitious goals together

Traction meeting
A weekly meeting meant to diagnose a client's business and find the shortest path to the desired result.

Management objects
A management technique that takes the CEO from operations to the strategic level and rebuilds work processes for focused achievement of goals.

Tracker's traction map
The process of implementing Tracking in the company or launching a private consulting practice. What are all the stages you need to go through to launch a Growth-Tracking-based consulting business.

Create a sales strategy and a private consulting practice to sell tracking at a high hourly rate.

You will learn how to talk to an entrepreneur in a way that helps them make their own informed decisions about their business

In the last week of training, there is no theoretical material to study; you will fully focus on practical work: the implementation of Growth Tracking in your company, lead generation, and sales of Growth Tracking as a service.

Lectures, homework, and live Zoom meetings will most often take up about 8–12 hours a week. It depends a lot on your individual level of business experience and workload.

If you already have consulting clients or teams to manage at your current job, you will immediately put the new tools to use.

The result only depends on you. The more disciplined you are in your studies, the greater your success using the Growth Tracking methodology.

The program of the Growth Tracking School is designed for eight weeks. Every Saturday, we make new lectures and homework assignments available.

Some lectures are held live, in Zoom. It is great if you attend live and ask your questions right away. If you don't, it's okay. We share all the recordings with our students.

All practical lessons are held online, in Zoom.

Thursdays: meetings in small groups to perform practical homework Tuesdays: checking homework and answering students' questions about the current module of the Growth Tracking School.

Mondays: optional classes for those interested in building a private Growth-Tracking-based consulting practice.

Practical tasks involve working with a real business. Before the course starts, you will have one week to prepare for the course and find businesses to practice at.

If you don't have teams to work with, we'll help you team up with other members who have their own businesses or consulting clients.

It's up to you. Tracking is a complex activity, and your success depends a lot on your abilities and efforts. We do not guarantee employment or sales volume of any kind.

We give you the tools that have helped other consultants sell their services with a higher hourly rate and LTV.

On the 8th week of the School, we have a module on Growth Tracking sales. You will discover how to create a regular incoming flow of leads and how to sell Growth Tracking at a high hourly rate.

You will receive a certificate of completion from the Growth Tracking School. It will help you find new clients.

Yes, Growth Tracking will help you diagnose your customer's business and sell them something that really moves them towards their goals.

You will add a high-margin service to your portfolio and increase your hourly rate and LTV.

Growth Tracking is a set of frameworks that help streamline what's going on within a business. You will learn why product value is important, how sales work, what different business metrics mean, and how to build a profitable business model.

Tracking makes it possible to learn from the businesses of other people—your current and future customers. This way, you learn how to run a business even faster.

Your managers will start to manage their departments, teams, and products using the Growth Tracking methodology.

This will increase the independence of teams and their leaders and focus the entire company on the main tasks that need to be solved to increase speed.

Acting as a Growth Tracker, managers will learn non-directive management. This will reveal the potential of employees who offer and implement their own ideas and plans. The company as a whole will begin to overcome its growth limitations and grow faster.

A consultant is usually a specialist in some subject area who solves a specific task with their own hands or uses the client's resources. They know what to do and either do it themselves or tell the client what to do.

A mentor is an experienced entrepreneur who shares their experience with those who follow the same path. A mentor gives advice based on their entrepreneurial or life experience.

Unlike consultants and mentors, coaches and Growth Trackers don't tell an entrepreneur what to do. Their task is to ensure that the entrepreneur makes his own decision and follows it. They do this by asking questions.

The coach works with the client's mentality—his beliefs, motivations, and limitations in the head. The work of a coach is usually limited to the content that the client brings to the table.

The Growth Tracker, unlike the coach, uses special techniques and frameworks to structure and diagnose the situation in the business. They work with the goals and strategy of the business, help identify limitations, and quickly test hypotheses to overcome them.

A Growth Tracker extracts their clients' understanding of their business and different data about their business and shows them what it looks like from the point of view of different Growth Tracking frameworks.

This allows the client to better understand the situation in their business and make decisions about what exactly they will do and what they will focus on.