06/15
8 weeks
оnline
Grow your marketing business faster with Growth Tracking
Help your client overcome what's blocking business growth and increase their growth rate immensely. Increase budgets, upsell more, grow your marketing business along with them.
Agency owners often run into one of these problems:
Doing useless work
Clients ask for solutions that won't work.
Low margins
Clients don't talk strategy
You have to either turn them down and lose half of incoming clients.
Or you agree, and then do things that don't bring any real benefit for the client.
Agency business does not scale well. You depend on key employees, the sales process often takes months.
Clients don't talk about their high-level business goals, their strategy and the real problem in their business.
Marketing services are a commodity. You compete in a red ocean where everybody sells the same thing for cheap.
Clients don't show any high-level metrics of their business.
Even if you have a big team and a lot of revenue, you don't earn that much profit.
It's hard to reach the decision maker.
Product value
the product sucks, there are no sales
Sales process
leaky funnel, client loses leads you acquire
Unit economics
your clients scale losses, not profits
Management and execution
the client does not do what you planned with them
Growth isn't always about marketing
The real problem in your client's business is often somewhere else:
... and it prevents them from using your marketing services to full potential.
You find what's blocking growth your client's business and help the client come up with a plan for fixing it.
The client implements the plan. If you can help them with your marketing services somewhere down this road, you do this for an additional fee.
You get feedback, see what works and what doesn't, fix this bottleneck, and move on to the next one.
Start looking at your client's business as a whole
Improve your understanding of a business as a system. Learn to find what's blocking growth in your customers' businesses.
Help them run growth experiments. Accelerate their velocity towards the result.
Increase the growth rate of their business by several times. Free the CEO or founder from routine tasks and teach them to think like a Growth Tracker.
End up with more successful projects, get more referral leads. Grow your marketing budgets and upsell more to your clients.
Focus your team on what's blocking growth in your agency. Get autonomous teams that set goals for themselves and achieve them on their own.
Quit business operations without losing control. Go surfing on Hawaii, spend more time with your family, or just invest more in the strategic growth of your agency.
Spend more time on your agency's growth startegy.
Or launch new startups that you always wanted to launch but never had time or money. Scale your businesses faster with Growth Tracking.
Increase your personal income several times by selling Growth Tracking at a higher hourly rate.
Grow your marketing business faster with Growth Tracking
Grow your clients' businesses
Grow your agency
Launch new projects
As a result
You master Growth Tracking and learn to immensely accelerate the growth of your marketing agency and the growth of your clients' businesses. Increase your personal income by 3-5 times.
Course testimonials
Eugene Konev / co-founder @ spicyrocket.in
Olga Koulikova / co-fouder @ Articul Group (IT & digital marketing agency)
Kirill Kobylyanski / Marketing consultant
Course author
Eugene Kalinin, MBA
Pioneer of Growth Tracking, entrepreneur, angel investor.
1000+ consulting clients, including inDriver (2021 unicorn)
1000+ students that graduated the Growth Tracking School
30+ years in business, 20+ years of consulting experience
Keynote speaker, mentor at Startup Lisboa accelerator
Get a new perspective on your clients.
Start to see symptoms in their businesses and discuss it freely them.
Focus on the growth of your client's business and skip the rest.
Gain confidence in negotiations. Become a strategic partner to your clients
Start to act like a strategic partner, not a minor contractor. Consider yourself not only a craftsman with marketing tools but also a problem-solver who can fix anybody's business.
Feel more confident in negotiations because you know exactly what your client needs to reach their business objectives.
Bring your clients more value. Achieve bigger goals with your marketing expertise.
Reach a bigger leverage for your marketing services. Use your marketing services to full potential. Achieve bigger results with your clients.
Bring your clients more growth rate, more revenue and profit because you're focused on the bottleneck in their business.
Improve your reputation. Sell more
Reframe the leads that you would have otherwise turned down. Get a better deal flow and increase the sales volume having the same marketing expenses. Start selling your services with a significantly higher hourly rate.
End up with more successful projects and happier clients, get more new clients from referral.
The course will help you:
learn how to find the growth bottleneck of your clients' businesses
get a bigger leverage for your marketing expertise, become a strategic partner to them
accelerate the growth of your clients immensely
grow your personal income and increase the growth rate of your marketing business
Sign up for the next batch
of the Growth Tracking School
With Growth Tracking, you can quickly test hypotheses, overcome bottlenecks, grow faster, and achieve ambitious goals. You get an eye for different situations in business and find working methods and tools.
As a result, you