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Growth Tracking is a weekly rhythm: set the goal, surface the single bottleneck, design one HADI test (Hypothesis → Action → Data → Insight), run a 7-day sprint, review evidence, and decide what to keep, change, or kill. Then repeat on the next constraint. Small, proven wins compound into bigger outcomes.
Growth Tracking
in 60 seconds
How Growth Tracking Works
At any given moment, every business has one primary constraint — the key bottleneck limiting its growth. Removing this constraint is the core principle of the Growth Tracking methodology.
Growth Tracking helps businesses grow faster by focusing on the single most critical problem and rapidly testing hypotheses to solve it.
You identify the one issue that is holding everything back. You define the one task that must be completed to resolve it. You work only on that — and deliberately ignore everything else.
Business Growth Speed Depends on Two Things:
  • How accurately you identify the main constraint
  • Whether you can stay focused on it — and only on it

  • How accurately you identify the main constraint

  • Whether you can stay focused on it — and only on i

Growth Tracking is a structured approach to business growth built around a continuous cycle of actions.:
Identify the Main Constraint
What is currently limiting growth the most
At any moment, every business has one bottleneck that determines the speed of the entire system.
It may be:
  • funnel conversion
  • product value
  • marketing and acquisition
  • unit economics
  • team capability
  • decision-making process
  • founder’s personal limitations
  • or something unique to the specific business and situation
When this constraint is removed, the company makes a breakthrough forward.
Form Hypotheses to Overcome It
What can be done to remove the constraint
Once the constraint is identified, 1–2 hypotheses are formed to overcome it:
  • What do we believe might work?
  • What action could change the situation?
  • How can we test it quickly?
In Growth Tracking, a hypothesis is a specific experiment that, if successful, removes the main constraint.
Not ideas. Not strategic wishes. A measurable assumption.
Turn Them into a Weekly Sprint
A short cycle to test hypotheses
A sprint is one week in which:
  • 1–2 hypotheses are selected
  • specific actions achievable within a week are defined — either a full test or a meaningful intermediate result
  • success criteria are set
  • the founder/team works only on actions related to these hypotheses
Sprints create speed: every week — focused actions that directly impact growth.
Review and Move to the Next Constraint
Understand what worked — and keep moving
At the end of the week:
  • analyze what happened
  • review the numbers
  • capture insights
  • identify the next constraint
If the hypothesis is validated — the constraint is removed.
If not — it is still progress: false assumptions are eliminated, and the next direction becomes clear.
The cycle repeats — again and again.
This is what creates growth acceleration: focus and rapid iteration.
The sharper the focus and the faster the iterations, the higher the speed of growth.
Who Is a Tracker

A tracker is the specialist / growth coach who helps entrepreneurs apply the Growth Tracking methodology and achieve results faster.
  • A tracker does not take over the business and does not replace the founder.
    The tracker’s role is to create clarity, establish rhythm, remove noise, focus attention on what matters most, and help turn decisions into real results.
A tracker is the specialist / growth coach who helps entrepreneurs apply the Growth Tracking methodology and achieve results faster.
A tracker does not take over the business and does not replace the founder.
The tracker’s role is to create clarity, establish rhythm, remove noise, focus attention on what matters most, and help turn decisions into real results.

Core tools trackers use
These are the working tools behind weekly wins: to pick the real constraint, run one test, track the metric, decide what’s next.
  • HADI cycle & Sprint Agenda
    make one clear move and measure it.
    01
  • Traction Map
    14-step path from value validation to profitable, scalable channels (template link included).
    02
  • Value Proposition + Customer Interviews
    describe value in numbers and confirm it with real conversations.
    03
  • Value-Based Sales + Business Diagnostics
    controlled pipeline stages, qualification, and proposals tied to outcomes + a five-step interview to locate the constraint and form a weekly plan.
    04
Author of the Methodology
Eugene Kalinin — business consultant with 25+ years of experience, creator of the Growth Tracking methodology, and educator.

For over a decade Eugene has helped accelerate hundreds of companies and trained 1000+ coaches who now work with startups, SMBs, and large organizations worldwide. The methodology originated at IIDF (one of the world’s largest accelerators at the time) and has since been adapted for founders and consultants in North America.


  • Weekly, evidence-based loop used by founders, consultants, and corporate teams.
  • 1000+ coaches trained in Growth Tracking programs; working with thousands of companies.
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Testimonials
Vali
Founder @ IARD business accelerator
  • Started his own accelerator using Growth Tracking methodology
  • Switched from mentoring startups to coaching executives at bigger companies
  • Increased his hourly rate from $400/hr to $1250/hr

"Well, we established our accelerator in 2020. For a good launch, you need a professional team: mentors, experts, and growth coaches.

As a co-founder, I was responsible for providing batch teams with growth tools, but I didn't have enough experience to do it well. So we started looking for people that would teach us.

That's how we found the Growth Tracking School of Eugene Kalinin. He is the creator of his own great methodology. We decided to learn from the best.

What did we get from the Growth Tracking School course?

We figured out:
  • How we can grow our batch teams exponentially
  • How to save investors' money
  • How to run proper business diagnostics before a startup enrolls our accelerator
  • How to find the key bottlenecks in a client's business and how to help them fix these bottlenecks

Thus, we started implementing the Growth Tracking methodology in our acceleration program right away.

We were focused on startups. But after the first batch we've had some bigger companies with $1+ million revenues per month approach us asking to help them with our framework too. People loved working with us and loved the results we got.

So we began using the methodology not only for startups, but also for established businesses.

It's really a kind of magic that works not just with startups, but with all business types.

At this point I have moved to Dubai. I have switched from startups to bigger manufacturing companies. I mentor my clients for $1250/hr and I plan to grow 3x this year"
Elijah
Startup mentor, marketing agency founder
  • Increased his hourly rate from $150/hr to $500/hr
  • Set up a predictable flow of incoming leads for his consultancy services
  • Helped one of his clients, a construction company, grow 4.5 times in 6 months by revenue

I'm the owner of a marketing agency. We specialize in digital marketing.

Additionally, I provide consultations to entrepreneurs and startup founders in private practice.

One discovery I frequently make is that agency clients often lack focus, struggling to pinpoint the most critical marketing channel, hypothesis, or tool that would generate the greatest results with minimal effort.

When I was struggling with that, I received a recommendation for Eugene Kalinin's Growth Tracking School. Going over the details, I realized it was the perfect solution for honing my focus. Thus, I embarked on my learning journey.

As a result, I became confident in selling business coaching rather than just niche consulting services. Moreover, I refocused my agency team's efforts on providing greater value to our clients and exploring new segments with higher profitability.

After completing the foundational course at the Growth Tracking School, I made the decision to dive even deeper. So I embarked on the next stage of my training.

In this new phase, we delved into our own practical case studies, sharpening our business coaching skills. Over a span of six months, I managed to double my service prices, establish a lead generation pipeline, and boost sales conversion rates by 15%.

The Growth Tracking Methodology is a unique set of tools to help you quickly achieve significant results. Join Eugene's School for growth, expertise, a great community, and practical case studies!
Omari
Mentor, coach and an executive in a large trading and manufacturing holding company
  • Increased sales volume in his current company by 12-13% in two months
  • Launched an additional service in private coaching practice
  • Increased his hourly rate by 50%
  • Signed his first Growth Tracking client
  • Returned his investment in the Growth Tracking School

"The tools I got at the Growth Tracking School fit perfectly with the coaching practice I do.

As I joined the Growth Tracking School, I started practicing on real clients right away, I began to understand the value of Growth Tracking, to see how it works. I realized that I needed to study it deeper, and how it would benefit my clients.

At the start of the Growth Tracking School, I had 3 main goals:

1. Sign 4 new mentorship clients for $400/hr
2. Join an accelerator as a mentor to get more exposure to different businesses
3. Invest in networking to develop my skills and find valuable contacts

During my two months at the Growth Tracking School, I have signed four coaching clients and one Growth Tracking client contract.

Plus I am actively using Growth Tracking tools at my main job - in the holding.

This framework has helped significantly increase the sales volume. In just two months, we got a 12-13% increase, which is a lot of zeros. We started running faster and earning more - efficiency increased.

The bonus I earned from increased sales volume immediately paid off the Growth Tracking School course.


As for my coaching practice, I now have an additional tool - a new service - and as a result, my hourly rate has increased. Now I can use both coaching and Growth Tracking tools to bring more value to my clients and help them achieve their goals through different approaches or, on the contrary, combine them.

Now I continue to combine work in the holding company and consulting - tracking methodology is useful in both cases. The only problem is that I can only take a limited number of clients in private practice, so as not to lose quality and not to burn out.

I'd like to stay in this community and keep networking. These guys are so qualified, professional, and bright that if I can keep in touch, I would be truly happy.

If we talk about future plans - it's practice, practice and only practice. Working and building up skills".
Types of problems
Growth Tracking helps an entrepreneur when:
A business is not growing
All decisions are made by the founder or CEO; they are overwhelmed with work and have no time to focus on important things.
The product doesn't sell well, and the revenue does not go up. It is unclear who the target customer is, to whom, and how to sell the product in order to grow.
You can't reach positive unit economics. There is a cash gap.
We can see the growth potential in our business, but we can't reach it
We hire a lot of new employees, but it doesn't affect the revenue growth
We have a large, growing market and a lot of opportunities, but we fail to take them, either because we never get around to working on them or don't have enough resources, or because we do get to them but something goes wrong.
We understand what needs to be done, but the teams get stuck in day-to-day operations. The tasks do not turn into results.
A business is growing too fast, we can't cope with the growth
Something's always broken in a business. We are constantly putting out fires.
We hire a lot of staff, but we can't manage and onboard them properly. We experience a high staff turnover.
We waste most of the achievements due to mistakes: we lose leads and customers, and we do not have time to pursue all the opportunities.
We launch a new product and want it to skyrocket
We learned from our mistakes during our previous launches, as we first started developing the product and then started to look for someone who might have needed it.
We do not want to repeat that negative experience. Instead, we want to launch a new product or service so that it immediately resonates with the target market.
Why Growth Tracking Methodology Works
Trust & Proven Track Record
  • 01
    Trusted Origins: Built Inside a Leading Startup Accelerator
    This methodology was developed inside the IIDF Accelerator (Internet Initiatives Development Fund) — one of the largest startup accelerators in Europe.
    Eugene Kalinin played a key role in creating the “tracking” system used to manage growth across hundreds of portfolio companies.
  • 02
    Field-Tested Through Formal Consultant Training
    Since 2016, the methodology has been used to train professional “trackers” — growth consultants who apply it with real businesses.
    It’s been formalized into a step-by-step process and passed on to 1000+ advisors through dedicated programs like School of Trackers.
  • 03
    Proven Across 1000+ Consulting Cases
    This system has powered thousands of consulting engagements — from startups to mature companies.
    It works across industries, business models, and company sizes — helping advisors focus on what really drives results.
  • 04
    Used by Real Professionals Today
    Dozens of consultants and entrepreneurs actively use Growth Tracking as the foundation of their work.
    They run weekly growth sprints, fix core constraints, and deliver measurable progress — all using the tools and structure you can learn in
    Growth Tracking School.
Growth Tracking School
Growth Tracking School
Master the methodology and apply it in your own business or consulting practice.
Who It’s For
  • Entrepreneurs who want to bring structure and clarity to their business
  • Coaches and consultants who want to strengthen their practice, deliver more value, and retain high-ticket clients longer
  • Executives who want to grow as leaders and decision-makers
  • Investors who want to accelerate the growth of their portfolio companies
Learn more about Growth Tracking School
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